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> But they sold the business unit off again to HMD Global, who still make Nokia phones They sold/licensed the brand. Apart from the name, there's nothing in co
by The_Colonel 4y ago
> But they sold the business unit off again to HMD Global, who still make Nokia phones
They sold/licensed the brand. Apart from the name, there's nothing in common with the old Nokia.
- mynameisvlad 4y agoI mean, that easily could've (and I'm sure was) said when Nokia sold their D&S division in the first place. Does that make a difference? The brand was clearly the thing that most people cared about, hence why it's stuck around. Nokia was already floundering in the consumer space; at least this way the name is still out there.
- wlesieutre 4y agoMy understanding was they sold the branding to HMD Global who are still making Nokia branded smartphones, but also sold the actual feature phone business to Foxconn
- OJFord 4y agoWell this is a complete tangent, and I'm not at all claiming it's what I meant in GP, but increasingly I'm thinking (or realising) that 'a brand' is all a business is. So much is just the same crap minimally packaged, marked up, and branded to sell for as much as possible. Even if you, as I do, buy decent traditionally marketed clothes made from natural fibers - the company selling them, unless it's an actual tailor you can literally take some cloth to, is nothing more than a brand on top of an Indian (say, probably - at least in my market) wholesale operation.
- pjmlp 4y agoThere is, because there are several former employees at the Finn offices of the new "Nokia" branded phones.