We actually treated this as an opportunity - we invented our own animation style geared towards quickly and cheaply producing large amounts of rich, life-like a

We actually treated this as an opportunity - we invented our own animation style geared towards quickly and cheaply producing large amounts of rich, life-like animation. Here's a sample: http://vimeo.com/27841597 http://vimeo.com/27841597 Rather than try and create something realistic, we opted to go with something stylized and life-like - pseudo-rotoscoped silhouettes. Yeah, it's a bit jarring, but we're trying to twist that to feel like a stylistic choice. And silhouettes are waaay simpler to capture, are easy to reuse, and let us massively simplify the lighting and perspective issues of traditional green screen work. It's painful slogging through it - we're basically inventing everything we need. And because this is content heavy, it's cost is more daunting then a traditional web startup. BUT, by tackling the animation problem head-on we're hoping to move forward in a way most startups can't.