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I understood what 6510 was proposing. My point is that the lenders consider this to be them not owning the relationship and it requires the broker to do all the
by Kalium 4y ago
I understood what 6510 was proposing. My point is that the lenders consider this to be them not owning the relationship and it requires the broker to do all the CRM work. Neither sees the smorgasbord approach as good for them.
Could it be done that way? Sure! This just comes with the caveat that finding lenders willing to do it might be harder and they would likely pay less per-lead. So a higher volume would be required to make financial ends meet for the broker, who also is now developing and deploying more sophisticated software in addition to the whole sales funnel and marketing operation.
You may be thinking "Gee, this is great for everyone except the customer". Yes, it is. It sucks for the customer who gets spammed by a dozen lenders.
- klyrs 4y agoRight. Lenders and brokers want to exploit the customer for maximum profits. They do not want to respect customers, because they might make a little less money and it might take a bit more effort. The customer does not like that behavior, but an unregulated market rewards the worst actors so the customer cannot find what they would really want and is forced to settle. The FCC is supposed to protect the customer and regulate the market in this situation.
- 6510 4y agoIt would filter down the leads to a much smaller number of much greater quality (as people showed an interest in their specific product and access to their info is more exclusive) The budget would stay the same as would the number of customers. I think they should welcome the money saved on competitive harassment. You kinda had to do it because everyone else was doing it.