> It [YouTube] is an advertising juggernaut to boot. > Messrs Page and Brin control more than half of Alphabet’s voting rights, and would not like to be the fi

> It [YouTube] is an advertising juggernaut to boot. > Messrs Page and Brin control more than half of Alphabet’s voting rights, and would not like to be the first titans of tech to start selling off the family silver. Many commenters here have correctly pointed out that the business case presented in the article makes approximately zero sense. That's because the article is actually an antitrust argument disguised as a business analysis.