I think "Everyone used one" is particular to a nerdy / technically-very-literate section of population. It may seem that 15-20 years ago it was different, but i

I think "Everyone used one" is particular to a nerdy / technically-very-literate section of population. It may seem that 15-20 years ago it was different, but it is likely because 15-20 years ago, nerdy / technically-very-literate were simply a higher proportion of people who were on the internet. If I look at my non nerdy friends over last 20 years: 1. None of them are even aware of ad blockers 2. They'll claim "ads don't bother them" / they don't need one 3. They predominantly use phones and it can be tricky to install a working ad blocker () and 4. Yes they'll fall victims to ad scams - I didn't say they weren't internally contradictory people :P (): Yes it IS tricky to install ad blocker to a non-nerdy person. They need to learn what is it, why do you use one, how do you install one that's not a scam in itself!, how do you manage one, what are the limitations, how do I update it, which browser should I use, why doesn't my favourite porn-gambling-bingo-site work anymore, etc etc. I myself have ad blockers on my computer but have constantly failed to integrate a reliable ad blocker into my phone use cases.