Google could notice the paid link goes to the same page as the organic link and choose not to charge the advertiser as they are obviously not adding or creating

Google could notice the paid link goes to the same page as the organic link and choose not to charge the advertiser as they are obviously not adding or creating value. Instead, because Google chooses to charge for that first link, it creates a situation where the business owner knows they have to outbid the competition to get the link above their own. This is great for Google’s shareholders, bad for the restaurant.