I agree, but with a small exception. There is value in saying "here's the number of a guy I know and trust". Curating options is valuable. Basically you need t

I agree, but with a small exception. There is value in saying "here's the number of a guy I know and trust". Curating options is valuable. Basically you need to be a honest broker: https://tedgioia.substack.com/p/how-i-became-the-honest-broker https://tedgioia.substack.com/p/how-i-became-the-honest-brok... There is also value in preparing leads with good information, filtering out tire kickers, and abstracting marketing or billing away. Some people want to work on their craft without thinking about SEO and the like. For example, I work with people I trust to take over when the information on my website is not enough. "This is all I know. If you need a lawyer, call Fiona, she helped me a lot and I trust her advice". For some of the people I recommend, I get a kickback. As I see it, everyone in this transaction gains something.