Former employee at Assurance IQ, the company from the article. One of our data scientists determined that the sketchy lead sales were a net negative to a custo

Former employee at Assurance IQ, the company from the article. One of our data scientists determined that the sketchy lead sales were a net negative to a customer’s lifetime value. Assurance IQ kept doing it because it makes (less) money faster. It built a whole marketplace around this junk: https://www.gonectar.com https://www.gonectar.com The former CEO did it to make quick money. Current leadership sticks with it out of ineptitude. Something like 12 out of the last 13 quarters were unprofitable.