4 ms·
If my paid ad for my restaurant is right above the organic search result, how is Google adding any value?
by mcculley 4y ago
If my paid ad for my restaurant is right above the organic search result, how is Google adding any value?
- jeffbee 4y agoHypothetically? You just recently moved your site to a new domain name (your reasons are your own) and you want to advertise the new one even though the old one is “organically” first. You want to control the snippet in a way that’s impossible with organic search. Among other hypothetical situations.
- mcculley 4y agoGoogle could notice the paid link goes to the same page as the organic link and choose not to charge the advertiser as they are obviously not adding or creating value. Instead, because Google chooses to charge for that first link, it creates a situation where the business owner knows they have to outbid the competition to get the link above their own. This is great for Google’s shareholders, bad for the restaurant.