I think you're missing the point: a journalist with an interest in internet things and "chokepoint capitalism" comes across an everyday example of these, and wr

I think you're missing the point: a journalist with an interest in internet things and "chokepoint capitalism" comes across an everyday example of these, and writes about it, using his experience as a starting point, is not a surprising outcome at all. Of course he's savvy, that's how he's placed to explain it to less savvy people. Of course he could just avoid it. You or I might (with a 98% success rate maybe), and then get on with our internet-savvy day job. But doing this is his internet-savvy day job. And good that it is someone's.