.. with the walled garden / bindings in mind. If you doing a PDF, that -if it's good- can and will be distributed amongst. That would reduce users coming to yo

.. with the walled garden / bindings in mind. If you doing a PDF, that -if it's good- can and will be distributed amongst. That would reduce users coming to your social app / website frequently to look up your tips. So, I would first define aims, goals and needs for two personas "you & your needs" and "visitor & his needs" and then rule all ideas out, that going agaist your needs, making compromises with the visitor's needs. So, it's up to you :) but always with fulfilling your needs & aims first in mind. That should reduce the complexity as quite a lot of interesting ideas just rule out. E.g. if you need to earn money with that, everything that costs you - OUT! Its against your needs.