They've bought their way into controlling the majority of the social media space with the acquisitions of IG and WhatsApp. TikTok has helped put a dent on that,

They've bought their way into controlling the majority of the social media space with the acquisitions of IG and WhatsApp. TikTok has helped put a dent on that, but outside the US (and its strange fixation for the colour of the online messages' background) they still control almost all the private messaging space (of course, I'm ignoring markets like China and Russia, where there are other things at play).