4 ms·

How is it legal? If you mislead a customer by assuming an identity that is not yours, how is this not identity theft? (not legal) The fraudsters' website says "

• SillyUsername 4y ago
  Aside from "Official website" they are offering the product from the company that sells it, not a knock off. I could sell Armani, and buy from their site, I'd be an unofficial reseller. The point in general (slight change of position here) is that had they not stated "official", reselling is perfectly fine. As you point out trademark infringing (representing yourself as them by saying official) is not.
  • luckylion 4y ago
    "Besides from the identity fraud, how is this illegal?" The identity fraud is core to the product. Had they not registered a domain that made them sound official and said that they were the other company, nobody would get confused and think they're ordering from the actual company. Armani will tear you up if you set up "armani-losangeles.com" and pretend that you're Armani, even if you don't mention "Official Website".
  • pjc50 4y ago
    > I could sell Armani, and buy from their site, I'd be an unofficial reseller. Poor example, I'm fairly sure that the designer brands are most likely to sue parallel importers and grey marketers.
• darreninthenet 4y ago
  Representing yourself as something you aren't for an advantage is literally one of the legal definitions of fraud in the UK.
  • mcv 4y ago
    Specifically trademark infringement. They're trading under someone else's name. This is exactly what trademarks are supposed to prevent.