This is already a thing in the leadgen space it's called RTB. Tree has likely simply figured out that it's more profitable to sell the data multiple times. Hot

This is already a thing in the leadgen space it's called RTB. Tree has likely simply figured out that it's more profitable to sell the data multiple times. Hot leads are very valuable, especially in the pay-per-call space. Every single one of those calls the GP is complaining about likely "reached duration" and paid out to Tree. Hehe.