It would be nice of course if this actually applied to the sale of the data, and not just consent to contact. But then that would hurt banks and credit rating a

It would be nice of course if this actually applied to the sale of the data, and not just consent to contact. But then that would hurt banks and credit rating agencies, which regulators wouldn't dare piss off, so the FCC goes for roundabout regulations like this one, which treat the symptom but not the underlying cause.