In terms of TV, disrupting the current measurement norms would be a great start. The current methods of measurement are horrible at recognising new media, the s

In terms of TV, disrupting the current measurement norms would be a great start. The current methods of measurement are horrible at recognising new media, the success of a TV show and it's ability to attract more funding to continue is far to highly dependant on a small number of users on free to air and traditional cable.