What monetization options are available in a hyper-efficient distribution model like the one killing Hollywood? Anything besides advertising? Is advertising e

What monetization options are available in a hyper-efficient distribution model like the one killing Hollywood? Anything besides advertising? Is advertising even enough considering digital media can be manipulated and ads can be parsed out? Are we going to rely on DRM? What about micro-payments? Can we make small payments easy and efficient enough to work? Is flattr scaling well? This sounds like the first hurdle.