I honestly believe that technologies like Flatr will make this possible. You have to lower the barriers to having people purchase content. There's a mental ba

I honestly believe that technologies like Flatr will make this possible. You have to lower the barriers to having people purchase content. There's a mental barrier which stops you from spending $1 to watch another episode of House. Even though you like House, and you'd like to watch another episode. And for "free content," well, ads suck. Nobody likes ads. We don't like being forces to watch ads, before we watch content. People who buy ad space don't like you to be able to skip their ads. YouTube is trying to pitch "skippable ads". Still not close enough, I think. If I watch Sherlock from the BBC and like it, I Flatr it. I think that model works. I'm not sure - but that's my hunch. Humble Indie Bundle is another great example - but I don't think it works for broadcast video.