I think the trick you are missing is that AWS competitors do not need to replicate their infrastructure. The model you are wed to is "one service-provider per

I think the trick you are missing is that AWS competitors do not need to replicate their infrastructure. The model you are wed to is "one service-provider per niche." Yeah, that requires scaling to an absolutely ridiculous extent. …but for those of us not in favor of soviet-style centralism, and there are a couple of us, well we'd love hosting providers that can let us serve a sufficiently profitable percentage of the market. Down with monopolist capitalism and oligopolist communism! All hail the vibrant marketplace!