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I'd argue that our need for expert testimony in the courtroom outweighs the desire of a company to manage their brand.
by gopher_space 4y ago
I'd argue that our need for expert testimony in the courtroom outweighs the desire of a company to manage their brand.
- ModernMech 4y agoPerhaps. But the way juries are conditioned to gauge expertise is by using the brand as a proxy. That’s why “Vanderbilt” professor can make $200k giving expert testimony, whereas professors at no-name schools aren’t even asked the time of day. If prosecutors want expert testimony in encumbered by brand dynamics, they are free to ask anyone. But they ask for the brand-names because they have more weight in the eyes of jurors.