The key word in the phrase is 'reach'. If by 'reach' you mean the equivalent of getting an email into someone's account, then the statement is true. You can eas

The key word in the phrase is 'reach'. If by 'reach' you mean the equivalent of getting an email into someone's account, then the statement is true. You can easily spam millions of email addresses for pennies. You can get ad space on lots of browsers. You can cold call millions of people with automated systems. On the other hand if by 'reach' you mean actually getting someone's physical and mental attention, then it can be harder than ever. Your message gets filtered out or swallowed up in the sea of other messages and ignored either by technology or by the users themselves. It is like those pictures of NY Times Square (or any corner in Asia) where you have 10,000 billboards of all shapes and sizes all flashing some marketing message. It is easier than ever to buy a few seconds or minutes of ad time on one of them. It is harder than ever to get the passing crowd to take notice of your message when it is drowned out by all the others.