4 ms·
> Both Google and Amazon are barreling down the path of democratizing scale and infrastructure with their cloud offerings. It's never been easier to reach milli
by arbuge 4y ago
> Both Google and Amazon are barreling down the path of democratizing scale and infrastructure with their cloud offerings. It's never been easier to reach millions of users in a short amount of time with your product.
The second statement does not follow from the first.
What is true (partly because of the first statement) is that building is now easier than ever. Precisely because of that, however, rising above all the noise and reaching millions of users is now arguably harder than it was previously.
- throwaway894345 4y agoPresumably "it's never been easier" means "the technology is no longer the bottleneck".
- didgetmaster 4y agoThe key word in the phrase is 'reach'. If by 'reach' you mean the equivalent of getting an email into someone's account, then the statement is true. You can easily spam millions of email addresses for pennies. You can get ad space on lots of browsers. You can cold call millions of people with automated systems. On the other hand if by 'reach' you mean actually getting someone's physical and mental attention, then it can be harder than ever. Your message gets filtered out or swallowed up in the sea of other messages and ignored either by technology or by the users themselves. It is like those pictures of NY Times Square (or any corner in Asia) where you have 10,000 billboards of all shapes and sizes all flashing some marketing message. It is easier than ever to buy a few seconds or minutes of ad time on one of them. It is harder than ever to get the passing crowd to take notice of your message when it is drowned out by all the others.
- fhd2 4y agoTrue. So laid off marketers are probably more successful founders than laid off engineers these days.