Except neither "cool things" nor "technically interesting" have much to do with the author's core message: doing great things and changing the world for the bet

Except neither "cool things" nor "technically interesting" have much to do with the author's core message: doing great things and changing the world for the better. It is especially humorous to see someone who worked on Facebook Beacon deride coupon startups and social games: I do not doubt that services like social games and coupons bring delight to people’s lives, and I mean no disrespect to the hard work that has made them possible. But in the face of threats to humanity’s future on the one hand and the extraordinary potential of mankind on the other, at some point we must ask: are we capable of more?