Here is the problem with this solution...the sacrifice is too large, from too many people. If I and the entire HN crowd (say 1,500,000 people?) decide not to wa

Here is the problem with this solution...the sacrifice is too large, from too many people. If I and the entire HN crowd (say 1,500,000 people?) decide not to watch any more movies - while that may depress their earnings a bit...I would think the net effect would be about a 20% reduction in earnings. The vast majority of HNers probably don't buy every single movie they watch. So, the real solution needs to be one that is incremental and can be adopted more mainstream. I don't know what it is, but I don't see 'stop watching all movies' as a realistic goal.