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That's funny, because over here in Europe private labels who use simple, unenticing packaging are aimed at price conscious consumers, while premium buyers want
by TuringTest 4y ago
That's funny, because over here in Europe private labels who use simple, unenticing packaging are aimed at price conscious consumers, while premium buyers want 'sophisticated' packaging. Maybe we are at a different part of the cycle?
- Nadya 4y agoI don't even think what they say holds in the US either - so must be elsewhere. In the U.S you have brand name with their often noisy labels full of marketing - and then store brand (which is often the exact same stuff as the brand name in different packaging - or stuff that was rejected from quality control of the name brand so is almost the same stuff just slightly worse by some unknown metric). I buy store brand for basically everything but a few food items where the quality is worse enough to be off-putting. Store brand labels aren't quite as plain as No Name labels but are usually a bit more bespoke or just "lower quality" like they didn't want to pay for a graphic designer so had some intern whip up a graphic for the label. I know the U.K has No Name brand which to my understanding also markets itself as the cheaper no-fuss alternative?
- Swizec 4y agoI think there’s 2 sides that use simple packaging with opposite effects. I’m not enough of a designer to know how that works. You have simple but cheap looking and you have simple but clean and sophisticated looking. Look at Apple’s branding as a good example of the latter.