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Surely there is a formula that can solve for an optimum price that will maximize revenue by making it cheap enough for a certain segment of the population to pa
by TheRealDunkirk 4y ago
Surely there is a formula that can solve for an optimum price that will maximize revenue by making it cheap enough for a certain segment of the population to pay for out of pocket. I don't have diabetes and I'm not morbidly obese, but I have struggled with my weight, and, frankly, given the hype, I'd try it on my own if it were something like $100/mo.
- dmurray 4y agoMaybe 10% of people like you would also pay for it at $1000/mo, and they're already solving for optimum profit (not revenue - presumably they have some marginal costs). Maybe they can capture the $1000/mo market first and then offer something very similar to those who are interested at $100/mo. Or they have capacity constraints where they can't scale up manufacturing to supply everyone who would buy it at $100, but they can validate their process at the higher price first.
- wonderwonder 4y ago"The conflict, which has been exacerbated by shortages of Mounjaro and two of its GLP-1 predecessors, Ozempic and Trulicit"