That's what GDPR and every other human- and privacy-centric policy enacted in the past twenty years has been for. US adtech today argues that individuals have

That's what GDPR and every other human- and privacy-centric policy enacted in the past twenty years has been for. US adtech today argues that individuals have the right to give up their privacy and personal information in exchange for creating value for others, but that that information is inherently valueless without the markets, relationships, and processes they have created. This largely hasn't been (openly) discussed at the public policy level in the US because our lawmakers are terrified of accidentally passing a law that "kills Google". The world is getting close, which was part of the Alphabet/Google and Meta/Facebook maneuvers, as subtle entry into new markets becomes less possible.