His bedrock assumption is that MPAA companies hate their customers, and that is why he suggests a boycott. But if you asked him the same thing about Apple, he w

His bedrock assumption is that MPAA companies hate their customers, and that is why he suggests a boycott. But if you asked him the same thing about Apple, he would say that they like their customers, and want to delight them. You might not agree with him about whether these organizations really hold these stances toward their customers, but his argument flows from these two underlying assumptions.