Until recently, JYSK was also called Jysk Sengetøjslager (= bettenlager) in Denmark. I think the rebranding to JYSK was just about making the name shorter and t

Until recently, JYSK was also called Jysk Sengetøjslager (= bettenlager) in Denmark. I think the rebranding to JYSK was just about making the name shorter and the same everywhere.