I’ve run two newsletters for about a decade each and every item is on point. A few more lessons from my experience - getting it sent is more important than th

I’ve run two newsletters for about a decade each and every item is on point. A few more lessons from my experience - getting it sent is more important than the platform - ask people to email you their thoughts - make it very clear where people signed up originally - make it very clear how to Unsubscribe - people grow and change. Sometimes with you and sometimes without you - Unsubscribes are a part of life and it's bitter-sweet - new subscribers don't now the ongoing context so inside jokes need to be referenced heavily or dropped completely - sometimes you won't want to write a newsletter. That's the most important day to make sure the newsletter gets written - if [clothing store] can email me just about every 8 hours it's okay to ask subscribers if they want to hear from you more than once in a blue moon