One company had increased profits, not the industry at large. That one company happened to be one that invested a bunch of effort in preventing bird flu from i

One company had increased profits, not the industry at large. That one company happened to be one that invested a bunch of effort in preventing bird flu from infecting their flocks. The article is low on specifics. This company may be "the largest" but how big is that? They could still be less than 5% of the market. If sufficient other farms had high levels of chicken death due to bird flu, it makes sense that the farms that did not would do well, while still tightly constraining supply.