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> Facebook and Instagram will continue to provide excellent paths for advertisers to target consumers. This assumes Facebook and Instagram remain the communica
by ptero 4y ago
> Facebook and Instagram will continue to provide excellent paths for advertisers to target consumers.
This assumes Facebook and Instagram remain the communication and user content hubs they are. But this is not a given, any company asleep at the wheel (remember myspace) risks losing leadership, then users and then money needed to recover. And recent FB escapades suggest that it indeed has a sleeping driver. My 2c.
- nkozyra 4y agoTheir business relies on the whims of fickle consumers not changing, which seems to happen frequently. Facebook hasn't been cool for a decade+ and usage has dropped a lot in the last few years[1], so all of their eggs are going into baskets that either a) face similar competitive battles (insta v tik tok et al) or b) are gambles (metaverse), other ventures. Social media, and perhaps the internet at large, seems like it's shaping up to be a lot more ephemeral in nature than we were led to believe when the unicorns were growing up. Not sure how these companies navigate that other than via conglomerate/acquisition style growth. [1] https://blog.chartbeat.com/2021/06/24/facebook-decline-regional-data/ https://blog.chartbeat.com/2021/06/24/facebook-decline-regio...