Facebook optimizes for engagement, and maximizing engagement means making people scared, sad, or mad. Facebook emotionally manipulates its users to stay on Fac

Facebook optimizes for engagement, and maximizing engagement means making people scared, sad, or mad. Facebook emotionally manipulates its users to stay on Facebook as long as possible so they can show the user as many ads as possible. It was not like this 15 years ago. It’s not just the medium.