Nature is the premiere science journal on the planet. The purpose of publishing in a journal like nature is to share progress and methods with your peers, and b

Nature is the premiere science journal on the planet. The purpose of publishing in a journal like nature is to share progress and methods with your peers, and be able to get credit for an idea or an observation. The audience is scientists in the field, not consumers, not the public, and not investors. Articles in Nature tend to get hype for two reasons: 1) it's the most prestigious journal in the world 2) they tend to only accept papers about important, novel progress in a field. If you can't contextualize the information in Nature, I suggest you wait for the popular press to digest it for you. (There are admittedly some critiques to be made of nature, that it biases towards flashy results, but no one in their right mind would prefer to be published by PNAS.)