> ...represent a strategy of locking up wealthy households into the broader Amazon ecosystem. I find this an odd but interesting approach, because I associate

> ...represent a strategy of locking up wealthy households into the broader Amazon ecosystem. I find this an odd but interesting approach, because I associate Amazon as being a bargain, low quality sort of brand. It's a good service, but it's definitely not premium. In some cases I'd say it borders on tacky and tasteless. This is not just about the product catalog too, it's site/app quality, Fire and Alexa devices, selling ads on Kindle lock screens, being completely shameless about service quality issues, AWS shipping services 2 years before they're actually any good, and so on. Whole Foods probably isn't like this yet, although I haven't been in since pre-acquisition because there are only a few in the UK, and I don't know anything about OneMedical, but if Amazon's brand permeates into these, either visibly or invisibly, I can't imagine it going well.