If they follow as you said and set this goal for everyone, then everyone (or at least a significant number of people) achieve it, then they can't reward everybo

If they follow as you said and set this goal for everyone, then everyone (or at least a significant number of people) achieve it, then they can't reward everybody with promotions/bonuses, as they probably won't have the money to do so. Also, they can't decide what the goal will be for everyone, so some teams will have much easier/achievable goals, others won't, making things unbalanced. It's a complicated problem and it's also more a social/relationship problem than really a technical problem. How people interpret what you've done is much more important than what you've actually don't. Please don't try to come up with technical solutions for social problems, I see engineers trying to do this and failing all the time.