> Imagine car makers reacted to first car accidents by putting pillows around the cars rather than figuring out we need legal moves (road rules, drivers license

> Imagine car makers reacted to first car accidents by putting pillows around the cars rather than figuring out we need legal moves (road rules, drivers licenses, car safety standards, infrastructure to separate flows of traffic, etc.) I think this analogy may work but not in the way you are saying. "Pillows" here would be seatbelts, and other actual car safety features. Those have been massively successful in reducing traffic deaths. As bad as it is today, take a look at what car crash fatalities were like in the 60s. The car companies fought tooth and nail against safety features back in the day, and they didn't become ubiquitous until the government stepped in and required them. Which I'd image is exactly what Apple is trying to get ahead of here.