The AppStore pricing system and later the quick domination of the "free to play" model initiated at the same time a gold rush and a race to the bottom that has

The AppStore pricing system and later the quick domination of the "free to play" model initiated at the same time a gold rush and a race to the bottom that has been immensely profitable for a few lucky companies that understood the trend early enough and/or had the cash to sustain large campaigns of so-called "customer acquisition". I think the net effect has overall been detrimental for users and companies alike. 99p games should never have existed in the first place.