It's good marketing though. Denmark lucked out having some very successful/famous designers for a few decades and the government wants to capitalize on that. Ma

It's good marketing though. Denmark lucked out having some very successful/famous designers for a few decades and the government wants to capitalize on that. Maybe that goes against Danish sensibilities a bit (most Danes are pretty humble; bragging is taboo, etc.) but ultimately it's probably a boon for the economy?