"Precision Marketing" is probably the most valuable, employable skill. Not the usual "brute force" marketing that blasts ads at everyone without much thought. "

"Precision Marketing" is probably the most valuable, employable skill. Not the usual "brute force" marketing that blasts ads at everyone without much thought. "Precision marketing" deeply understands and targets the desires and fears of carefully chosen prospects. This is basically the art of persuasion and needed whenever two or more humans interact: resumes, job posts, job interviews, asking someone on a date, etc are all forms of marketing yourself. I used to think programming was powerful; "precision marketing" (persuasion) is even more powerful. There is a limit to how much you can program yourself. There is almost no limit to how much you can program by persuading others to program for you. I recommend this book for learning more about "precision marketing." I spent years studying marketing, and this book is like a greatest hits list of the best ideas I learned: https://expertsecrets.com/ https://expertsecrets.com/ --- I figured out I wanted to work in UX while getting a degree in CS. Unfortunately, the CS degree kind of pigeon-holed me as a developer with no clear path to a UX career. Even though the companies I worked for had departments and even entire buildings devoted to UX, my managers couldn't help me get there. (Backgrounds in sociology, statistics, psychology, etc were preferred.) So I pivoted to "precision marketing" when I discovered how closely it resembled good UX: you need to focus on the user, their desires, and obstacles keeping them from their desires.