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They are sold under the name Kjeldsen in Denmark.

• legulere 4y ago
  Until recently Jysk was called Dänisches Bettenlager (danish bed warehouse), probably because Jysk doesn't exactly roll off the tongue for German speakers.
  • Symbiote 4y ago
    For an English speaker to pronounce "Jysk" something approaching the correct way, they should read something between "Yusk" and "Yoosk". For a German maybe "Jüsk". It means Jutlandic (jütisch). https://en.wiktionary.org/wiki/jysk https://en.wiktionary.org/wiki/jysk
    • poizan42 4y ago
      The 'y' letter is the close front rounded vowel, which is just plain missing from the most common english dialects, see https://en.wikipedia.org/wiki/Close_front_rounded_vowel#Occurrence https://en.wikipedia.org/wiki/Close_front_rounded_vowel#Occu...
  • simongray 4y ago
    Until recently, JYSK was also called Jysk Sengetøjslager (= bettenlager) in Denmark. I think the rebranding to JYSK was just about making the name shorter and the same everywhere.