Typical for a company that is stuck to be calling out what they should have been doing for the last decade as the thing to focus on. Basically he's promising mo

Typical for a company that is stuck to be calling out what they should have been doing for the last decade as the thing to focus on. Basically he's promising more of the same. What he should be doing is announce the next big thing. Which I imagine might include trendy things like tackling AI with some hardware/software stack that is energy and cost efficient and competitive with nvidia. Or a non intel architecture based chip intended for high end gaming/ar/vr type devices where energy efficiency and performance are going to matter more than compatibility with legacy PC hardware. AR is going to suck if you have to be tethered to a huge power supply or battery and carry a liquid cooling apparatus with you. This requires a different approach. And even those things really should have been the focus for the last ten years. A slightly faster version of the thing they've been selling for the last ten years is not going to turn things around and there are only so many people still assembling PCs from parts that actually know and appreciate AMD as a brand.