> with the "it's for everyone" approach to counter Apple's traditional "it's for the elite" brand This is exactly why Apple succeeds with Gen Z. Gen Z doesn't

> with the "it's for everyone" approach to counter Apple's traditional "it's for the elite" brand This is exactly why Apple succeeds with Gen Z. Gen Z doesn't want to be in the "everyone" box, but in the "elite" box. Gen Z is massively buying designer clothing and accessories. And Apple is the only "designer tech" on the market.