I've also seen clothing brands in Northern Europe marketed as Pacific Northwest lifestyle brands that, AFAICT, don't exist in the Pacific Northwest. It makes pe

I've also seen clothing brands in Northern Europe marketed as Pacific Northwest lifestyle brands that, AFAICT, don't exist in the Pacific Northwest. It makes perfect sense to leverage regional brands that so concisely capture the aspirational vibes you want to attach to your product. Of course, the global brands of small regions are themselves the product of coordinated marketing campaigns and rarely organic.