5 ms·

It’s to placate regulators and shutdown a very vocal critic of the Activision merger. NVIDIA was one of the loudest voices against and not anymore. https://www

It’s to placate regulators and shutdown a very vocal critic of the Activision merger. NVIDIA was one of the loudest voices against and not anymore. https://www.cnbc.com/amp/2023/02/21/microsoft-will-bring-xbox-games-to-nvidias-cloud-gaming-service.html https://www.cnbc.com/amp/2023/02/21/microsoft-will-bring-xbo... NVIDIA sees Microsoft as a major competitor but Microsoft on the other hand doesn’t see NVIDIA in the same light they much more worried about SOE. NVIDIA knows that Microsoft cloud gaming and consoles are a direct threat to their PC gaming market. And with Microsoft having a cloud gaming service already NVIDIA fears that the money train might stop. The next console generation (not the mid Gen refresh) might actually be a cloud only box, it would not surprise me if NVIDIA sees GeForce Now as it’s life raft if 5-10 years from now there would be very few who would buy a gaming PC with a GPU.

fathyb 4y ago
> The next console generation (not the mid Gen refresh) might actually be a cloud only box It would be a mistake to not research and ship a cheaper cloud-only option given the rent-seeking potential. But unless we see a massive deployment of low-latency high-speed internet in most populated areas, I don't see it replacing offline compute boxes.
- dogma1138 4y ago
  The next generation of consoles will be in 5-6 years. Fiber rollout is increasing and Starlink can offer 20ms under good conditions right now and it or competing networks can get lower still. A hybrid console is also possible it will have enough horse power to run “casual” games but if you want the top tier you’ll have to stream. Console makers usually don’t make money on hardware so if they can move everyone off it and just stream that’s a no brainer for them.
  - iamthepieman 4y ago
    15 years ago or even just 6 I would have been outraged at that idea. But reality has caught up with me (or the other way around I suppose). Despite my desire to own things and control them, the ammou t of time I have to game is usually a few games a year and only when one really piques my interest. I will play regularly for a month and then be occupied with other pursuits for a couple months or longer before picking up another game. Intense but casual is my gaming style. So if I could treat gaming like Netflix, subscribe when there's a show I want to watch, binge and then cancel, that would be great. The only reason I don't do that is because I got a switch to game with my kids and just can't justify two gaming consile for the amount of time me and my family spend on them.
  - fathyb 4y ago
    > Starlink can offer 20ms Note that for remote gaming you need a roundtrip for every interaction, meaning the minimal felt latency will be 40ms, that's almost 3 frames, not counting all the software bookkeeping and video encoding dance. This is okay for casual games, but these can run on the hardware needed to stream games in realtime as you said, not much of a point streaming them. > A hybrid console is also possible it will have enough horse power to run “casual” games but if you want the top tier you’ll have to stream. Good point, I guess we're seeing a preview of that today with the Nintendo Switch and cloud games.
    - vlovich123 4y ago
      You can hide the latency in very interesting ways. For example, oculus link encoded a fraction of the screen and starts sending that while the remainder is still encoding. That hides a non trivial part of the encoding latency. If you could reach further into the rendering pipeline (ie rendering the top 1/4 of the screen before the others) you could imagine reducing the effective latency even further by overlapping rendering with network transmission. It’s obviously tricky due to several reasons, but it’s not impossible (eg mobile games are rendered this way and mobile GPUs are particularly geared towards tile-based rendering). There are obviously limits to what you can do with reactivity to input but a lot of that can be mitigated with local prediction rendering.
    - htag 4y ago
      20ms is an unacceptable amount of lag for many popular genres of gaming. Network lag (esp wireless) is often variable, which would make controls feel inconsistent. I think a significant high margin portion of the market will agree with me here. Take a look at gaming lcd monitors as an example. The response time has gone down from ~8ms to ~1ms, and these improvements are generally seen as significant.
      - ironick09 4y ago
        Like what? Unless you’re a professional gamer playing a very active really time game like Counter-Strike, there is a 0 chance you notice any sort of measurable different between 10 and 20ms.
  - blibble 4y ago
    > Fiber rollout is increasing and Starlink can offer 20ms in terms of input latency it's like throwing away your nice 144hz monitor and going back to a 50hz one there are going to be zero takers amongst nvidia's best gaming customers
    - dogma1138 4y ago
      It’s really not, Reflex and all the other tech were getting now on PC is due to direct work NVIDIA has put into GeforceNow. On the 4080 tier in 240hz mode you are getting an end to end latency of 25ms or lower with a GSYNC monitor on e-sports titles like R6S with that Windows app that is comparable to the end of end latency of a e-sports optimized PCs today.
      - Nullabillity 4y ago
        Latency is additive, GFN and other cloud bullshit isn't a magic ticket to getting rid of all other latency sources.
        dogma1138 4y ago
        I know but an end to end latency of sub 25ms is achievable in esports titles such as R6S and Apex on the 4080 240fps tier as measured with LDAT when combined with a GSYNC display and the windows GFN app. That’s as good as about any PC at high frame rate unless you go up to 360hz you’ll probably wont see much lower latency with a gaming PC.
- xbmcuser 4y ago
  I think outside of the US/North America fast fiber internet penetration is a lot higher. And Nvidia smartly is partnering with ISP's so that servers are local and haver lower latency instead of servers on the other side of the world. I don't game enough to have a yearly subscription but I subscribe once in while when I really feel like gaming as its cheaper than paying for $800-900 card that I would barely use otherwise.
  - KptMarchewa 4y ago
    Fiber might be but good luck having good pings to Nvidia data centers. Unless this would scale similarly to Netflix with boxes in ISP's own data centers I see small chance of this succeeding.
    - xbmcuser 4y ago
      Which is what they are doing
deafpolygon 4y ago
Cloud hardware will be part of the strategy but not a primary one. It's not about cloud-only, but gaming as a service. In order to sell your service, you need games. When people have to choose between Sony's version of the service, Nintendo's (paltry) offerings or Microsoft - who do you think they'll choose? The one with the most games, but more importantly.. the one with the most multiplayer/online games. Imagine World of Warcraft and Diablo being bundled into Microsoft Xbox Live.
Waterluvian 4y ago
> And with Microsoft having a cloud gaming service already NVIDIA fears that the money train might stop. When I used Nvidia’s GeForce Now cloud gaming service about 8 years ago, I was blown away. Where is it?
- jacooper 4y ago
  Its called Geforce now
nailer 4y ago
> Microsoft on the other hand doesn’t see NVIDIA in the same light they much more worried about SOE. What does SOE stand for in this context? Edit: worked it out. Sony Online Entertainment.
jacooper 4y ago
> NVIDIA knows that Microsoft cloud gaming and consoles are a direct threat to their PC gaming market. And so does raising prices to crazy levels, GPUs are so expensive now, you might as well buy a console.
- dragonelite 4y ago
  I really hope in a couple of years Chinese GPU designers will be a viable option for a lot of people and pressure the duopoly GPU prices down.. It's absurd to ask the current prices for GPU in a economic down turn period.
moogly 4y ago
> [...] Microsoft cloud gaming and consoles are a direct threat to [nvidia's] PC gaming market. [...] NVIDIA fears that the money train might stop. They should be more afraid of killing the PC gaming market by pricing everyone and their grandmother out of it IMO. That's where that train is heading.
tmtvl 4y ago
There may be a hole in the market for a reasonably priced entry level AMD GPU, though the second-hand market might take care of that.
- dogma1138 4y ago
  If there is a place for an AMD GPU there is more than a place for an NVIDIA one. NVIDIA is seeing a future where there is no place for either. This is also likely why it wanted to buy ARM it sees a future within 5-8 years where dGPUs might no longer be relevant if we do get high speed always on internet via sats, 5G++, Wifi 56 or w/e is coming down the pipe.
  - Nullabillity 4y ago
    NVIDIA is trying to create a future where there is no place for either.
andybak 4y ago
> SOE Special Operations Executive? Society of Operations Engineers? Any chance you could type a few more characters so we don't have to play guessing games? EDIT. It was Sony. So you saved 1 character...
- magixx 4y ago
  To be fair, I do think they were referring to Sony Online Entertainment. However I do admit I have no idea why as using Sony would have been understood just as well.
- tapoxi 4y ago
  It's not even correct, the PlayStation division is Sony Interactive Entertainment, SIE. Sony Online Entertainment (SOE) was the EverQuest developer. They were sold off years ago and are now known as Daybreak.
delfinom 4y ago
>NVIDIA fears that the money train might stop. They are doing that themselves by pricing everyone out of the market for GPUs lmao. Which only makes consoles and cloud attractive

fathyb 4y ago

> The next console generation (not the mid Gen refresh) might actually be a cloud only box It would be a mistake to not research and ship a cheaper cloud-only option given the rent-seeking potential. But unless we see a massive deployment of low-latency high-speed internet in most populated areas, I don't see it replacing offline compute boxes.

dogma1138 4y ago
The next generation of consoles will be in 5-6 years. Fiber rollout is increasing and Starlink can offer 20ms under good conditions right now and it or competing networks can get lower still. A hybrid console is also possible it will have enough horse power to run “casual” games but if you want the top tier you’ll have to stream. Console makers usually don’t make money on hardware so if they can move everyone off it and just stream that’s a no brainer for them.
- iamthepieman 4y ago
  15 years ago or even just 6 I would have been outraged at that idea. But reality has caught up with me (or the other way around I suppose). Despite my desire to own things and control them, the ammou t of time I have to game is usually a few games a year and only when one really piques my interest. I will play regularly for a month and then be occupied with other pursuits for a couple months or longer before picking up another game. Intense but casual is my gaming style. So if I could treat gaming like Netflix, subscribe when there's a show I want to watch, binge and then cancel, that would be great. The only reason I don't do that is because I got a switch to game with my kids and just can't justify two gaming consile for the amount of time me and my family spend on them.
- fathyb 4y ago
  > Starlink can offer 20ms Note that for remote gaming you need a roundtrip for every interaction, meaning the minimal felt latency will be 40ms, that's almost 3 frames, not counting all the software bookkeeping and video encoding dance. This is okay for casual games, but these can run on the hardware needed to stream games in realtime as you said, not much of a point streaming them. > A hybrid console is also possible it will have enough horse power to run “casual” games but if you want the top tier you’ll have to stream. Good point, I guess we're seeing a preview of that today with the Nintendo Switch and cloud games.
  - vlovich123 4y ago
    You can hide the latency in very interesting ways. For example, oculus link encoded a fraction of the screen and starts sending that while the remainder is still encoding. That hides a non trivial part of the encoding latency. If you could reach further into the rendering pipeline (ie rendering the top 1/4 of the screen before the others) you could imagine reducing the effective latency even further by overlapping rendering with network transmission. It’s obviously tricky due to several reasons, but it’s not impossible (eg mobile games are rendered this way and mobile GPUs are particularly geared towards tile-based rendering). There are obviously limits to what you can do with reactivity to input but a lot of that can be mitigated with local prediction rendering.
  - htag 4y ago
    20ms is an unacceptable amount of lag for many popular genres of gaming. Network lag (esp wireless) is often variable, which would make controls feel inconsistent. I think a significant high margin portion of the market will agree with me here. Take a look at gaming lcd monitors as an example. The response time has gone down from ~8ms to ~1ms, and these improvements are generally seen as significant.
    - ironick09 4y ago
      Like what? Unless you’re a professional gamer playing a very active really time game like Counter-Strike, there is a 0 chance you notice any sort of measurable different between 10 and 20ms.
- blibble 4y ago
  > Fiber rollout is increasing and Starlink can offer 20ms in terms of input latency it's like throwing away your nice 144hz monitor and going back to a 50hz one there are going to be zero takers amongst nvidia's best gaming customers
  - dogma1138 4y ago
    It’s really not, Reflex and all the other tech were getting now on PC is due to direct work NVIDIA has put into GeforceNow. On the 4080 tier in 240hz mode you are getting an end to end latency of 25ms or lower with a GSYNC monitor on e-sports titles like R6S with that Windows app that is comparable to the end of end latency of a e-sports optimized PCs today.
    - Nullabillity 4y ago
      Latency is additive, GFN and other cloud bullshit isn't a magic ticket to getting rid of all other latency sources.
      - dogma1138 4y ago
        I know but an end to end latency of sub 25ms is achievable in esports titles such as R6S and Apex on the 4080 240fps tier as measured with LDAT when combined with a GSYNC display and the windows GFN app. That’s as good as about any PC at high frame rate unless you go up to 360hz you’ll probably wont see much lower latency with a gaming PC.
xbmcuser 4y ago
I think outside of the US/North America fast fiber internet penetration is a lot higher. And Nvidia smartly is partnering with ISP's so that servers are local and haver lower latency instead of servers on the other side of the world. I don't game enough to have a yearly subscription but I subscribe once in while when I really feel like gaming as its cheaper than paying for $800-900 card that I would barely use otherwise.
- KptMarchewa 4y ago
  Fiber might be but good luck having good pings to Nvidia data centers. Unless this would scale similarly to Netflix with boxes in ISP's own data centers I see small chance of this succeeding.
  - xbmcuser 4y ago
    Which is what they are doing

deafpolygon 4y ago

Cloud hardware will be part of the strategy but not a primary one. It's not about cloud-only, but gaming as a service. In order to sell your service, you need games. When people have to choose between Sony's version of the service, Nintendo's (paltry) offerings or Microsoft - who do you think they'll choose? The one with the most games, but more importantly.. the one with the most multiplayer/online games. Imagine World of Warcraft and Diablo being bundled into Microsoft Xbox Live.

Waterluvian 4y ago

> And with Microsoft having a cloud gaming service already NVIDIA fears that the money train might stop. When I used Nvidia’s GeForce Now cloud gaming service about 8 years ago, I was blown away. Where is it?

jacooper 4y ago
Its called Geforce now

nailer 4y ago

> Microsoft on the other hand doesn’t see NVIDIA in the same light they much more worried about SOE. What does SOE stand for in this context? Edit: worked it out. Sony Online Entertainment.

jacooper 4y ago

> NVIDIA knows that Microsoft cloud gaming and consoles are a direct threat to their PC gaming market. And so does raising prices to crazy levels, GPUs are so expensive now, you might as well buy a console.

dragonelite 4y ago
I really hope in a couple of years Chinese GPU designers will be a viable option for a lot of people and pressure the duopoly GPU prices down.. It's absurd to ask the current prices for GPU in a economic down turn period.

moogly 4y ago

> [...] Microsoft cloud gaming and consoles are a direct threat to [nvidia's] PC gaming market. [...] NVIDIA fears that the money train might stop. They should be more afraid of killing the PC gaming market by pricing everyone and their grandmother out of it IMO. That's where that train is heading.

tmtvl 4y ago

There may be a hole in the market for a reasonably priced entry level AMD GPU, though the second-hand market might take care of that.

dogma1138 4y ago
If there is a place for an AMD GPU there is more than a place for an NVIDIA one. NVIDIA is seeing a future where there is no place for either. This is also likely why it wanted to buy ARM it sees a future within 5-8 years where dGPUs might no longer be relevant if we do get high speed always on internet via sats, 5G++, Wifi 56 or w/e is coming down the pipe.
- Nullabillity 4y ago
  NVIDIA is trying to create a future where there is no place for either.

andybak 4y ago

> SOE Special Operations Executive? Society of Operations Engineers? Any chance you could type a few more characters so we don't have to play guessing games? EDIT. It was Sony. So you saved 1 character...

magixx 4y ago
To be fair, I do think they were referring to Sony Online Entertainment. However I do admit I have no idea why as using Sony would have been understood just as well.
tapoxi 4y ago
It's not even correct, the PlayStation division is Sony Interactive Entertainment, SIE. Sony Online Entertainment (SOE) was the EverQuest developer. They were sold off years ago and are now known as Daybreak.

delfinom 4y ago

>NVIDIA fears that the money train might stop. They are doing that themselves by pricing everyone out of the market for GPUs lmao. Which only makes consoles and cloud attractive