The problem is that even Microsoft with their infinite resources has to play catch up. They have to devote developer hours to removing Google-advantaging featu

The problem is that even Microsoft with their infinite resources has to play catch up. They have to devote developer hours to removing Google-advantaging features instead of adding their own custom goodies. And even if said goodies take off, they're going to have a hard time getting them merged back to "root Blink" and into the rest of the browser ecosystem.