I think part of it is that the quality of the hard product, as the Atlantic calls it, has declined. The catalog is thinner than ever (in quality and IP, perhaps

I think part of it is that the quality of the hard product, as the Atlantic calls it, has declined. The catalog is thinner than ever (in quality and IP, perhaps less so in raw quantity) and the magic of recommendations is now poorly disguising its attempt to just make you watch content that's just barely good enough to not make you churn but without breaking the bank. So when the soft benefit of social sharing is now penalized (risk being SOL if trying to watch Netflix in a hotel room while on the road) and monetized the users are annoyed. On top of this Netflix is somewhat of the ideal scapegoat for another frustration, media fragmentation. I think that one is a bit unfair but I know a few people who sort of blame Netflix as the kingpin of the streaming industry for the fact they need 7 different streaming services that each ramp up the advertising dials every year despite starting out ad-free.