4 ms·
It’s still costing them per click though, is it not?
by lethologica 4y ago
It’s still costing them per click though, is it not?
- jefftk 4y agoNot necessarily: all ad networks try to filter out spammy clicks before billing, and some advertisers work on a cost-per-action [1] basis. [1] https://en.wikipedia.org/wiki/Cost_per_action https://en.wikipedia.org/wiki/Cost_per_action
- htrp 4y agofb/google for the most part won't give you cpa... they will let you set cpa targets (which often miss horrobly) but still bill you by the click.