Hmmm I'm sure the tech is modern but the name... evokes thoughts of throwback to 2000s "ph"at beats, gr"ind"r, and trying to be trendy like appending "ly" to a

Hmmm I'm sure the tech is modern but the name... evokes thoughts of throwback to 2000s "ph"at beats, gr"ind"r, and trying to be trendy like appending "ly" to a noun for the company name ( https://thenextweb.com/news/whats-startups-name-trend-misspelled-words-ly-wont-go-away https://thenextweb.com/news/whats-startups-name-trend-misspe... ). Maybe it's just me, or maybe that what was being aimed for?