To any startups here: don't get fancy. Your primary offering is not the login feature, so just go with a standard key/pass/login with a b c Stackoverflow was c

To any startups here: don't get fancy. Your primary offering is not the login feature, so just go with a standard key/pass/login with a b c Stackoverflow was cool enough that they could get away with trying something new, even if it made it much more difficult to get new users, but even they transitioned to the standard. When you are trying to grow your company, don't make me think about the login, don't waste effort teaching me something pointless, let me focus using your product.